Auckland Art Gallery

Two campaigns with Auckland Art Gallery Toi o Tāmaki, translating major exhibitions into social-first storytelling.

For Light from Tate: 1700s to Now, a 30-second Reel distilled an immersive sensory exhibition into something immediate — moving beyond traditional gallery audiences to reach people on phones, on the move. For Olafur Eliasson: Your Curious Journey, the artist's first major solo show in New Zealand, a longer-form 40-second piece captured the scale and interactivity of the work, positioning the exhibition as the summer moment for art lovers and families.

Both campaigns used boosted placement alongside organic content to extend reach beyond the usual gallery audience.

Concept, direction, shoot, edit.