Starbucks at Home × Freedom Furniture

A paid partnership with Starbucks at Home and Freedom Furniture, built around a bespoke coffee-at-home space installed in Freedom stores nationwide. The campaign sat at the intersection of coffee culture and interior styling, reframing Starbucks at Home as part of a considered domestic ritual rather than a commodity product.

Styled the space, attended the media launch, and produced a full content slate across organic and paid, including a campaign Reel, a lifestyle Reel, and supporting editorial coverage in partner publications.

Styling, direction, shoot, edit, editorial feature.

Content

  • Campaign launching Reel

  • Lifestyle Reel

  • Starbucks at Home and Freedom inspire Kiwis’ at-home coffee rituals

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Auckland Art Gallery.

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Eco Store.