Starbucks at Home × Freedom Furniture
A paid partnership with Starbucks at Home and Freedom Furniture, built around a bespoke coffee-at-home space installed in Freedom stores nationwide. The campaign sat at the intersection of coffee culture and interior styling, reframing Starbucks at Home as part of a considered domestic ritual rather than a commodity product.
Styled the space, attended the media launch, and produced a full content slate across organic and paid, including a campaign Reel, a lifestyle Reel, and supporting editorial coverage in partner publications.
Styling, direction, shoot, edit, editorial feature.
Content
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Campaign launching Reel
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Lifestyle Reel
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Starbucks at Home and Freedom inspire Kiwis’ at-home coffee rituals