Launch social campaign for Major Major, a New Zealand whisky-based RTD entering a crowded category. The creative challenge: land loud, fast, and unmistakable in feeds dominated by louder, bigger budgets.

Developed a series of digital assets — animated social posts, motion-led product reveals, and high-contrast visual moments — built around the brand's bold identity to create stopping power and a recognisable presence across launch.

Concept contribution, art direction, motion design, design execution.