Digital Designer, TBWA\DAN
Integrated campaign work for ANZ across brand sponsorship, acquisition, and financial wellbeing. Sitting between design and art direction, the role translated team-developed ideas into visual systems that held up across formats — from Instagram Stories to ATM interfaces.
Paired with copywriters and reporting into ACD / CD level, the work is a mix of concept contribution and execution craft across three campaigns.
Support Bands — NZ Olympic Sponsorship
ANZ's launch into its NZ Olympic team sponsorship. The creative idea reframed passive support into something visible and shareable: a Support Band, part physical, part digital, that let the public show backing for athletes in Tokyo at a distance.
Developed the visual system across film, social, and digital touchpoints — keeping the idea consistent as it stretched from athlete-led hero content into participatory social formats.
Concept contribution, art direction, design execution.
Join Now & Debt Consolidation
An acquisition campaign built on reduction. The idea stripped each message back to a single clear metaphor, one object per product, sitting against a flat blue field to make abstract financial concepts feel tangible at a glance.
Executed and animated the campaign across Instagram Story formats, translating the concept into motion while holding the system's clarity and consistency across products.
Design execution, motion, delivery.
We Do How — Financial Wellbeing Score
Financial wellbeing is abstract and often avoided. The idea turned it into something measurable: a personal score that reframed a difficult topic as a quick self-check rather than a lecture.
Rolled out across Instagram Stories, interactive polls, digital billboards, and ATM screens — each channel adapted to meet people in the moments they were already in. Worked across design and system thinking to keep the idea visually and functionally coherent across touchpoints.
Design, system thinking, cross-channel execution.
