La Marzocco

An eighteen-month partnership as a La Marzocco Home ambassador, built around the Linea Micra and Pico Grinder. The work positioned the machines not as products but as part of a daily ritual, filmed and photographed inside a lived-in home rather than a studio.

Output included cinematic Reels, styled stills, and behind-the-scenes storytelling — each piece designed to hold the brand's craft language while feeling native to social. The through-line was intimacy: coffee as a reason to slow down, the machine as the object that makes it worth doing well.

Concept, styling, direction, shoot, edit.